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Do Facebook ads really work? It was one of the very first concerns the media began asking after the firm went public in 2012. As well as, the concern remains to get asked to today. Though increasingly more firms are spending big on Facebook advertising and marketing, reports on the effectiveness of those advertisements continuously give contradictory results. A lot of that unpredictability comes from the large reality that making use of Facebook as an advertisement platform is a new option for organisations. Yet as more information exists to be collected it appears that the results are improving. Mashable reported that the first of the yearly Social Media Intelligence reports launched by Adobe found that "advertisement clicks, advertisement impressions as well as marketers' roi were all greater in 2013 compared to in 2012." The research study considered more than 131 billion perceptions on Facebook advertisements, and over 4 billion social involvements. That